RIFT Referrals
I was asked to rebrand RIFT's Refer a Friend programme to sit within RIFT's existing branding. The programme means that when you refer a friend to RIFT, you get £50 and they get a tax refund. I focused on the WIN WIN aspect of this, incorporating arrows to show how the scheme works full circle, and added angles to hark back to RIFT's logo. We then rolled out the brand across social media and print materials.