RIFT R&D
RIFT approached us and asked for a concept to attract potential Research & Development customers. Many business owners are not aware that they qualify for R&D Tax Credits as they think R&D only happens in a lab setting. To counteract this, I came up with the idea of grabbing their attention by putting people just like them at the forefront, showing that R&D happens in many professions. I was then asked to roll this idea out across a website and materials for an exhibition.